How It Works

The Core Idea

The strongest data is the kind your customers choose to share

Ario enables your customers to share their item-level purchase history from any website with you — even your direct competitors. Get insights into what they really buy, so you can make personalized offers they'll love.

Get consented data in under 30 seconds

1. Make an Offer

Email offering rewards for linking account

Craft an offer for your customers (email, SMS, on-site banner) that trades points, discounts, or VIP access for a quick data connection.

2. Link Accounts

Customers log in to the requested account (you choose from Ario's 100+ connections that span from Amazon to Zara).

3. Personalize & Win

Ario provides verified transactions you can stream straight into your CRM or personalization engine. Watch engagement and LTV climb.

Know the whole customer, not just your slice

Link external data to deliver truly customer-centric marketing

Woman packing a bag surrounded by products — each revealing purchase data categories

Cultural Diet

Understand cultural preferences with data on streaming genres, podcast categories, and watch frequency. Great for tailoring messaging tone, product recs, or collab campaigns.

Fashion & Style

See preferred brands, price ranges, and purchase frequency across apparel and accessories. Personalize recommendations with real wardrobe data.

Home & Lifestyle

Identify home decor preferences, kitchen habits, and lifestyle spending. Power cross-sell campaigns that match how customers actually live.

Health & Fitness

Track wellness spending across supplements, gym gear, and fitness apps. Target health-conscious segments with offers that resonate.

Beauty & Personal Care

Discover skincare routines, beauty brand loyalty, and replenishment cycles. Perfect for timing re-engagement and sampling campaigns.

Built on permission, not surveillance

Ario helps your brand maintain trust by collecting only data customers explicitly choose to share.

GDPR & CCPA Compliant

To use Ario, customers must actively choose to share their data. Nothing is collected without clear, informed permission.

Automatic Expiry

Account links automatically expire after one year, ensuring customers don't unwittingly share data for an unlimited period.

Enterprise-Grade Security

Ario was built by cybersecurity veterans with decades of experience protecting sensitive data for banks, airlines, and Fortune 500 retailers.

FAQ

Frequently asked questions

Ario acts as the consumer's agent. We securely log in on their behalf (similar to how Plaid works in the finance world) to retrieve only the specific transaction data you've requested. There's no unauthorized access involved.

No. Ario is not a data co-op. Data is shared directly from a customer to your brand if they opt in. Other brands can't access that data, and you won't see data from anyone else's customers either.

You already have policies in place for handling data deletion. Ario-collected data follows the same rules. If a customer requests deletion, it's treated just like their other purchase data in your system.

No. We use secure login tokens, not raw credentials. It's the same method used by platforms like PayPal and Venmo to enable persistent connections with banks.

You can choose from two options: a 12-month look-back of relevant purchase history, or a 12-month look-forward subscription with weekly updates. We intentionally limit the window to a year to keep things simple, clear, and consent-driven.