Talk to people who
actually bought.

Every respondent is a confirmed buyer — a real person verified by what they actually purchased, not what they claim on a survey.

Book a demo See how it works
Run a 300-person study for The Farmer’s Dog, my dog-food brand.

Analyzing verified dog-food buyers…

BRAND
The Farmer’s Dog
CATEGORY
Dog food
RESPONDENTS
300
45 verified Farmer’s Dog buyers 255 dog-food buyers

Stop screening for buyers.
Start with them.

See what they say and what they actually do.

Each answer comes paired with the respondent’s real purchases — so you can read what they claim against what they actually buy, and close the Say-Do gap.

10-Question Survey
+
Real Purchase History
The Farmer’s Dog Fresh (Turkey)$54.00
Blue Buffalo Life Protection$42.99
Milk-Bone Original Biscuits$8.49
Purina ONE Dry Dog Food$24.99
KONG Classic Dog Toy$11.99
Frisco Dog Waste Bags (900ct)$16.99

Verified buyers, not screener claims.

Every respondent is confirmed by their own purchase history — never a self-reported “yes, I buy that.”

Target the buyers who matter the most.

Recruit by real behavior, not guesses — loyalists, private-label switchers, category heavy spenders, and lapsed buyers, all defined by what they actually purchased.

Sample audience · dog-food category
Brand loyalists
1,240 buyers
Private-label switchers
380 buyers
Heavy spenders
610 buyers
Lapsed buyers
290 buyers
New buyers
450 buyers
Competitor buyers
520 buyers

Verified beats self-reported.

The same study, run two ways — and two very different samples.

Traditional survey panel
Ario Verified Audience
The respondents
Self-reported — taken on their word
Verified by their own real purchases
Each answer
The survey response, on its own
Read against what they actually bought
Targeting
Self-reported demographics only
A change in behavior — switched, traded up or down, lapsed

Real buyers give you
real answers.

Get a demo