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Built on verified, SKU-level purchase data going back years, CoreLens gives you behavioral intelligence you can act on — right now, not next quarter.

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Featured for you
GLP-1 ShoppersHow the cohort is reshaping the cereal aisle
Private LabelWhere households trade down
Prime Day EffectWhich deal-day spikes stick
How Gen Z ShopsLoyalty, dupes & values
Cradle to CartThe new-parent buying journey
Ask anything about your category…

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Built on verified purchase data from our network, CoreLens shows you exactly what's happening with your brand and your buyers — down to the SKU.

Keep track of your brand’s vitals.Spot new buyers, switching, and share-of-wallet changes the moment they happen — from verified purchases.
Buyer Snapshot Report · May 2026
What changed vs. last quarter

A new cluster of millennials (25–34) in Austin & Phoenix started buying — your fastest-growing segment.

Families, 35–54 · Midwest62%
Empty-nesters, 55+ · suburban24%
Millennials, 25–34 · Sun Belt NEW14%
38median age
58%female
$85Kmedian HHI
Deep dives on what’s reshaping your category.Private Label, Health-Conscious, Prime Day, Gen Z buyers, and more.
Where are buyers trading down?
↻
Private Label Report · This week
1 in 5of your buyers now also buy private label — up from 1 in 7 two years ago.
Private-label overlap, by half-year
’22
’23
’24
’25
Ask anything — answered from real purchases, in seconds.
ArioWhere are premium dog-food dollars going?
Premium dollars are moving into the fridge.
Fresh & refrigerated+41%
Premium kibbleflat
1 in 4 blend both2.3× category spend
Millennial, single-dog households · Sun Belt

Questions you can finally answer.

Where are buyers trading down? How do GLP-1 shoppers eat differently? Who’s winning the energy-drink wars? Which Prime Day spikes actually stick? How does Gen Z really shop? Is premium pet food still rising? Where are buyers trading down? How do GLP-1 shoppers eat differently? Who’s winning the energy-drink wars? Which Prime Day spikes actually stick? How does Gen Z really shop? Is premium pet food still rising?
How is my category wallet split? When buyers leave, where do they go? What’s in the same basket as me? Who are my buyers, really? Where is inflation pass-through landing? How is my category wallet split? When buyers leave, where do they go? What’s in the same basket as me? Who are my buyers, really? Where is inflation pass-through landing?
What does the new-parent journey look like? Which dupes are stealing share? Who’s catching my lapsed buyers? What’s driving repeat purchase? Where is my fastest-growing segment? What does the new-parent journey look like? Which dupes are stealing share? Who’s catching my lapsed buyers? What’s driving repeat purchase? Where is my fastest-growing segment?

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