Ask her, and she’s a dog person — and she is. But her receipts also show cat litter, cat food, a scratching post. A second pet, and a whole category of spend, that no survey would ever surface.
Read the full story →Behavioral data, reimagined.
Surveys capture what people say. Receipt scans capture what they remember to upload.
Ario captures what they actually bought — every line item, years deep, in 30 seconds.
Not modeled.
Not surveyed.
Real Purchase Data.
Verified human — structurally impossible to fabricate
Meet Ario CoreLens
Keep track of your brand’s vitals.Spot new buyers, switching, and share-of-wallet changes the moment they happen — from verified purchases.
Buyer Snapshot Report · May 2026
What changed vs. last quarter
A new cluster of millennials (25–34) in Austin & Phoenix started buying — your fastest-growing segment.
Families, 35–54 · Midwest62%
Empty-nesters, 55+ · suburban24%
Millennials, 25–34 · Sun Belt NEW14%
38median age
58%female
$85Kmedian HHI
Deep dives on what’s reshaping your category.Private Label, Health-Conscious, Prime Day, Gen Z buyers, and more.
Where are buyers trading down?
↻
1 in 5of your buyers now also buy private label — up from 1 in 7 two years ago.
Private-label overlap, by half-year
Ask anything — answered from real purchases, in seconds.
Where are premium dog-food dollars going?Premium dollars are moving into the fridge.
1 in 4 blend both2.3× category spend
Millennial, single-dog households · Sun Belt
Ready to see Ario in action?
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