Data Story
The switch you can't see
Survey says this customer prefers both Battery Brand A and Brand B. But purchase data tells a different story: Brand A collapsed from 85% to 20% share. Brand B surged to 80%.
The trigger was price. Brand B rechargeables at $14.09 vs. Brand A at $20.94. For a family buying 28 battery products a year, that gap compounds fast.
Read the full analysis →Ario Purchase Profile
U3
User 3313
Battery buyer · 3-year history
Share of Wallet Over Time
3y ago2y ago6moToday
Battery Brand A
Battery Brand B