80%
Use Case

Win back the spend you're losing

Your customers are spending at competitors and you can't see it. Ario makes it visible — so you can win that spend back.

The Blind Spot

You only see your register

Your data shows what customers buy from you. Not what they buy elsewhere.

01
Preference isn't purchase
A survey says they prefer your brand. But they quietly switched to a competitor six months ago.
02
Switches happen silently
A customer can shift most of their spend to a competitor over six months. No survey flags it. No loyalty program catches it.
03
Ario shows the trajectory
Item-level purchase data directly from competitors. Not a snapshot, but a timeline of when customers switched, to what, and at what price.
Playbook One

Sharpen your paid targeting

Target smarter in paid channels using competitor purchase data.

  • Bid on competitor keywords backed by actual purchase behavior
  • Build audiences from verified brand-switching segments
  • Retarget customers whose competitor spend is growing
Playbook Two

They're already your customer. Show them the right things.

Your customer is browsing right now. You know what they buy at competitors. Use it.

  • Surface relevant products based on what they're buying elsewhere
  • Personalize offers against the exact competitor items pulling spend away
  • Trigger retention campaigns when competitor share spikes
Data Story

The switch you can't see

Survey says this customer prefers both Battery Brand A and Brand B. But purchase data tells a different story: Brand A collapsed from 85% to 20% share. Brand B surged to 80%.

The trigger was price. Brand B rechargeables at $14.09 vs. Brand A at $20.94. For a family buying 28 battery products a year, that gap compounds fast.

Read the full analysis
Ario Purchase Profile
U3
User 3313
Battery buyer · 3-year history
Share of Wallet Over Time
20% 80%
3y ago2y ago6moToday
Battery Brand A Battery Brand B
Get Started

Ready to see where your customers really spend?

Most brands only see their own data. Ario shows you the rest.

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