Add Question 11 to every survey you run
Append real purchase history to survey responses. See what people actually buy — not just what they say.
Purchase data matched
Q1
Q2
Q3
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Anker 622 MagGo
$27.99
AirPods Pro (2nd Gen)
$189.99
Logitech MX Master 3S
$89.99
How It Works
Three steps to the full picture
1
Run Your Survey
Use any platform, any panel, any methodology. Your existing survey workflow doesn't change.
2
Add Question 11
One prompt at the end: "Connect your Amazon account." Ario handles the opt-in, consent, and data collection.
3
Get the Full Picture
Purchase history appends to each response. Stated preference meets revealed behavior — retroactively, too.
What You Unlock
Turn stated preference into verified behavior
Each insight is derived from real purchase data appended directly to your survey responses.
Validation
Behavioral Validation
Verify survey responses against actual purchase data. What respondents say they do vs. what they actually do.
Price perception vs. actual spend
Brand preference vs. real purchase share
Stated frequency vs. true purchase cadence
Category interest vs. wallet allocation
Longitudinal
Longitudinal Context
See the timeline behind each response — not a snapshot, but years of verified purchase behavior.
1-5 years of verified history
Brand switching trajectories
Seasonal purchase patterns
Category expansion over time
Cross-Category
Cross-Category Intelligence
Discover what else respondents buy beyond the category you're studying.
Full basket composition
Cross-category correlations
Share of wallet by retailer
Subscription and replenishment patterns
Example Outputs
What the data actually reveals
Real output types from Ario's survey augmentation — powered by purchase data appended to every response.
Say vs. Buy
Price perception gap vs. actual purchase behavior
Says "too expensive" above $20
Stated max
Actually paid (last purchase)
$23.67
Actually paid (avg. of 12 mo)
$20.94
Bought above stated max
2 of 3 times
Brand Trajectory
Share of wallet shift over time
Category Demand
Purchase-verified product category distribution
Children's toys
20 orders
Remotes / clocks
5 orders
Gaming peripherals
3 orders
Other categories
0 orders
Retroactive Enrichment
Enrich past survey responses with new data
Surveys enriched retroactively
1,247 responses
New purchase data added
3.2 years avg
Response match rate
94%
Additional categories revealed
8.4 avg
See It Yourself
See your own Amazon data
Connect your Amazon account and see what Question 11 looks like — with your own purchase history.
Try it Now →