Ario  /  Solutions  /  Consumer Insights & Research
For Research Teams

Your surveys capture what people say

Ario adds what they actually bought. Append real purchase history to every survey response — and close the gap between stated preference and revealed behavior.

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Ario for Consumer Insights Teams

Three ways Ario powers insights teams

01
Higher Precision

Every survey answer grounded in what people actually bought

Stated preference says "prefers both brands." Purchase data shows one brand collapsed to 20% share. A respondent says $20 is too expensive — but paid $23 twice. Ario closes the gap between what people say and what they do, without changing your methodology.

Survey Augmentation →
02
Full Competitive Visibility

See what your customers buy at every competitor

Not just what they buy from you — what they buy everywhere. Cross-retailer, cross-brand, cross-category. Item-level purchase data that shows brand switching, category leakage, and share of wallet across the full competitive landscape.

Competitive Intelligence →
03
Speed to Insight

Enrich existing research — no new study required

No new panel recruitment. No new survey design. Append purchase data to surveys you've already run. Retroactive enrichment means insights from existing data, today. Or build digital twins from real transactions and simulate decisions before you go to market.

Agentic Simulation →
How Ario Helps

Add Question 11 to every survey you run

One prompt at the end of your survey: "Connect your Amazon account." That's it. Ario appends their purchase history and the relevant category to their response.

01
Enrich existing surveys
Your platform doesn't change. Your questionnaire doesn't change. Purchase history is appended to responses you've already collected — retroactively.
02
Ground every answer in behavior
Brand preference, price sensitivity, category usage — every survey question gets richer when you can see what the respondent actually bought.
03
See trajectories, not snapshots
1-5 years of purchase data per respondent. Track brand switching, spending shifts, and category migration over time — not just today's answer.
“I've been running surveys for 21 years. You're telling me I can add a Question 11 — everything that person actually bought on Amazon for the past five years?”
CEO, Enterprise Survey Platform
Related Use Cases

Built for research workflows

Survey Augmentation →

Append real purchase history to every survey response. See what people actually buy — not just what they say.

Customer Insights →

See what your customers buy beyond your four walls — share of wallet, brand switching, and competitive behavior.

Competitive Conquesting →

Understand exactly where your customers spend at competitors and why — then act on it.

Segment-of-One Marketing →

Personalize for individuals using real cross-retailer purchase behavior, not segments.

Non-Endemic Advertising →

Prove audience overlap so your retail media network can sell to brands outside your aisles.

Agentic Simulation →

Build digital twins from real purchase data and simulate pricing, competition, and launch scenarios.
See It Yourself

See your own Amazon data

Connect your Amazon account and see what Question 11 looks like — with your own purchase history.

Try it Now →