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Use Case

Add Question 11 to every survey you run

Append real purchase history to survey responses. See what people actually buy — not just what they say.

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The Gap

Surveys capture what people say

Purchase data captures what they actually do. Until now, most research teams could only access one.

01
Memory has limits
Nobody can accurately recall how many times they bought a brand last year, or what they paid. That's not evasion — it's human.
02
Say vs. buy
A respondent says $20 is "too expensive." Their purchase history shows they paid $23.67 twice last year. Stated preference and revealed behavior diverge.
03
Ario closes the gap
Append 1-5 years of verified purchase history to every survey response. Same respondent, same study, richer picture.
How It Works

Your 10-question survey becomes 10 + everything they bought

Question 11 is one prompt at the end of your survey: "Would you please connect your Amazon account here?" That's it. Once they do, Ario appends their full purchase history and the relevant category to their survey response.

The survey platform doesn't change. The panel doesn't change. And the surveys you already ran get better — retroactively.

10-Question Survey
+
Purchase History
Anker 622 MagGo $27.99
AirPods Pro (2nd Gen) $189.99
Logitech MX Master 3S $89.99
Samsung T7 Shield 1TB $79.99
USB-C Cable 3-Pack $12.99
Before & After

Survey response + purchase data

What a survey captures on its own — and what opens up when behavioral history is added.

Q1 — Brand Preference

Survey response + purchase data · Battery orders, 3-year history

Survey Response
Q1 Select your top battery brands
Multi-select
a. Brand A
b. Brand B
c. Rayovac
d. Panasonic
e. Amazon Basics
+
Purchase History

Share of Wallet Over Time

Battery orders by brand

20% 80%
3y ago2y ago6moToday
Brand A Brand B

The survey says "prefers both." Purchase data reveals a brand switch already in progress — Brand A dominant for two years, then a precipitous decline. The survey captures a snapshot. Purchase data shows the trajectory.

Q2 — Device Usage

Survey response + purchase data · Battery-requiring products purchased

Survey Response
Q2 Which devices in your home are most frequently powered by batteries?
Multi-select
a. TV / entertainment remotes
b. Smoke / CO detectors
c. Flashlights / lanterns
d. Children’s toys
e. Gaming peripherals
f. Clocks
+
Purchase History

Battery-Requiring Products Purchased

From full purchase history, not just battery orders

Children’s toys 20 orders
Remotes / clocks 5 orders
Gaming peripherals 3 orders

The survey identifies three categories. Purchase data shows kids' toys account for 20 of 28 battery-requiring purchases — 71% of actual demand driven by one category.

Q3 — Price Perception

Survey response + purchase data · Van Westendorp · 16-pack rechargeable AA batteries

Survey Response
Q3 At what price would you consider a 16-pack of rechargeable AAs…
Van Westendorp
Too Expensive $20
Getting Expensive $16
A Bargain $8
Too Cheap $6
+
Purchase History

Actual Purchases Above $17

User says $20 is “too expensive” but…

2
of 3 purchases above $20 in the past 3 years
Jun 2023 Brand A Rechargeable AA 16-pk $23.67
Dec 2024 Brand A Rechargeable 16-pk $20.94
Dec 2025 Brand A Rechargeable 16-pk $14.09

The respondent says $20 is too expensive. Their purchase history shows they paid $23.67 and $20.94 in prior years. Purchase data doesn't replace Van Westendorp — it grounds it.

“I've been running surveys for 21 years. You're telling me I can add a Question 11 — everything that person actually bought on Amazon for the past five years?”
CEO, Enterprise Survey Platform
See It Yourself

See your own Amazon data

Connect your Amazon account and see what Question 11 looks like — with your own purchase history.

Try it Now →