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Customer Insights — beyond your four walls

Your loyalty data shows what customers buy from you. Ario shows what they buy everywhere else — turning a single-channel view into a total shopper view.

Share of Wallet
Live
New data unlocked
0%
Your share
0%
Amazon share
You
$380
Amazon
$520
Your data
Via Ario
Pet food · Annual
How It Works

Three steps to see the full picture

1
Select Audience
Choose 500–1,000 customers from your existing base. You define the segments that matter — Ario handles the opt-in and data collection infrastructure.
2
Purchase data flows in
With consent, item-level transaction data arrives from beyond your own stores — giving you a longitudinal, cross-category, SKU-level view of each panelist.
3
You get the full picture
Marketing insights, persona development, and merchandising intelligence — all grounded in verified purchases, not surveys.
What You Unlock

The insights hiding outside your data

Each insight is derived from verified purchase data — not surveys, not models, not guesswork.

Marketing
Marketing Insights
Understand how your customers behave across the full competitive landscape — not just within your own ecosystem.
Lookalike audience modeling
Market share by segment
Churn risk scoring
Campaign attribution
Personas
Persona Development
Build customer personas grounded in actual purchase behavior — what they buy, where they buy it, and how they split their wallet.
Share of wallet analysis
Spend leakage to competitors
Channel preference mapping
Behavioral segmentation
Merchandising
Merchandising Insights
See which products and categories your customers buy elsewhere — and identify the assortment gaps and pricing opportunities in your own shelves.
Assortment gap analysis
Price benchmarking
Subscription leakage
Private label vs. brand split
Example Outputs

What the data actually reveals

Real output types from Ario's customer insights platform — powered by purchase data beyond your four walls.

Share of Wallet
Where your customers spend outside your stores
Your retailer
38%
Competitor A
27%
Competitor B
19%
Online / DTC
16%
Churn Risk
Behavioral signals that predict defection
Increasing competitor trips +34% QoQ
Declining basket size (your store) -18% QoQ
New subscription starts elsewhere 12% of panel
Category spend shifted 3.2 categories avg
Assortment Gaps
Categories your customers buy elsewhere but not from you
Plant-based proteins $42/mo avg
Premium pet food $38/mo avg
Functional beverages $27/mo avg
Organic snacking $23/mo avg
Price Benchmarking
How your prices compare across the shopper's full basket
Dairy & eggs -4% vs. market
Beverages +11% vs. market
Fresh produce -2% vs. market
Household essentials +8% vs. market
The Data Foundation

Insights are only as good as the data behind them.

Ario provides consent-based, item-level purchase data beyond your own stores — longitudinal, cross-category, and SKU-level.

See how Ario collects data →
See Ario in Action

Ready to see what your customer really buys?

Get in Touch