Ario CoreLens

Real purchase behavior
from any audience.

Ario CoreLens is on-demand audience research with real purchase data built in. Tell us who you want to hear from. We stand up the audience and hand you their longitudinal SKU-level purchase history — what they actually bought, not what they say.

How it works

From audience definition to immediate insight.

1
Define — Specify the audience: demographics, geography, household, income, declared interests.
2
Recruit — We pull matching members from the Ario network and onboard them through the consent flow.
3
Review — Their longitudinal SKU-level purchase history is in your hands, ready to query.
1
Define
2
Recruit
3
Review
Audience builder

Define your audience

Age
25–34
Household income
$100K+
Has child under 2
Yes
Region
Priority zips
Standing up audience

Recruiting from the Ario network

0
/ 500 onboarded
Onboarding complete

500 / 500 onboarded · dataset ready

5 yrs
purchase history
~700K
orders captured
$4.2M
tracked spend
Pampers Swaddlers Diapers, Size 2 (84 ct)
2026-04-14
$31.94
Burt's Bees Baby Lotion, 12 oz
2026-04-09
$8.49
Aquaphor Healing Ointment, 14 oz
2026-04-02
$15.27
Munchkin Sippy Cups (4-pack)
2026-03-28
$11.99
Earth's Best Organic Baby Food (4-pack)
2026-03-22
$9.49
Honest Company Baby Wipes (10×60 ct)
2026-03-18
$32.99
Similac Pro-Advance Infant Formula, 30.8 oz
2026-03-12
$39.69
Fisher-Price Soothe 'n Snuggle Otter
2026-03-04
$44.99
5 yrs
SKU-level purchase history per onboarded member
80M
active US consumers in the Ario network
< 3 days
to stand up your audience
What you can answer

Real answers,
backed by real purchase data.

Every CoreLens audience walks in with their longitudinal SKU-level purchase history attached. What you see is what they actually bought — no recall bias, no estimates, no modeling.

Where do my customers spend besides me?

Amazon
54%
Walmart
22%
Target
14%
Other retailers
10%

Who's switching brands, and what triggers it?

Brand A — 24 mo ago
72%
Brand A — today
41%
Brand B — 24 mo ago
18%
Brand B — today
47%

What sits next to my product in the basket?

Bought with [Yogurt Brand] 73%
Bought with [Granola] 41%
Bought with [Fresh Berries] 32%
Bought with [Almond Milk] 18%

Who actually buys this category?

Avg. category spend (12 mo) $1,840
Repeat purchase rate 67%
Top demo skew F 30–44, HHI $90K+
Co-shop categories (high) Pet, Personal Care

How does my brand stack up?

Competitor A
38%
Your brand
24%
Competitor B
22%
Other / private label
16%

How is their spend evolving over time?

Category spend (2022) $780
Category spend (2023) $1,140
Category spend (2024) $1,580
3-year growth +102%
Why CoreLens

Real purchases.
Any audience.

Ario CoreLens delivers years of real, item-level purchase behavior on an audience you specify — recruited and onboarded in days.

Longitudinal real purchases.

Every onboarded member shares their full SKU-level transaction history. Real behavior over time — no recall bias, no estimates, no modeling.

No customer recruitment required.

For the first time, depth research on any target audience without needing to own the customer relationship. We stand it up — you don't.

Cross-retailer visibility.

See what your audience buys across every retailer they connect — not just where you have a relationship. The full basket, item by item.

Common questions

Frequently asked questions

If your question isn't here, get in touch.

We match against the targeting attributes the Ario network already has on file — age, gender, geography, household income, household composition, parental status, declared interests, and more. Typical study criteria look like "moms 25–34 in priority zips, HHI $100K+, with a child under 2," or "EV owners in California within the past 24 months," or "frequent QSR customers in suburban markets." Once recruited, members onboard their accounts through Ario — that's where the longitudinal SKU-level purchase history comes in.
Most audiences stand up in under 3 days. Rough sequence: you scope the audience criteria with us (about a day), we recruit and onboard members from the network (1–2 days for standard audiences), and the dataset is delivered to you the same week. Niche or hard-to-reach audiences may take a few extra days.
Sized to your study. Ario's network reaches up to 80 million active US consumers — we scale to whatever your design needs. Typical engagements run from a few hundred respondents (for niche or premium audiences) up to several thousand (for representative reads).
Yes. Every member of the Ario network has explicitly consented to share their purchase data and respond to research, with an append-only audit log of every consent event. Members can revoke at any time — when they do, Ario invalidates the access token within 60 seconds and purges retained data within 24 hours. We comply with GDPR, CCPA/CPRA, and other comprehensive consumer privacy laws. Full details in our privacy policy.
Survey panels rely on what people say they do. CoreLens shows what they actually bought — longitudinal SKU-level purchase history on any audience you recruit. Where survey panels capture stated preference, CoreLens captures verified behavior.
Ario CoreLens

Got a question?
Let's stand up the audience.

Tell us who you want to hear from. We'll come back with a plan in 24 hours.

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