Ario  /  Solutions  /  Survey & Insights Platforms
For Survey & Insights Platforms

Surveys capture what people say.
Ario connects to what they bought.

Add real purchase data to every survey response. One prompt — "Connect your Amazon account" — and Ario appends 1-5 years of transaction history. Your methodology doesn't change. Your survey answers get dramatically richer.

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A New Offering for Your Customers

Give your customers what no one else can

Ario lets you add real purchase data to the product you already sell. Your customers get a capability they can't get anywhere else.

01
If You Run Surveys

Offer surveys + verified purchase behavior

Your customers currently get stated preference. With Ario, you can offer stated preference plus verified purchase history — appended to every response. A respondent says "$20 is too expensive" but paid $23 twice. Your customersees both. That's a fundamentally different product than a survey alone.

Survey Augmentation →
02
If You Run Panels or Insights Practices

Augment your panel with behavioral data

Your customers currently get attitudinal or demographic panels. With Ario, every panelist can connect their purchase account — and your panel becomes richer without recruiting new respondents. Cross-retailer brand switching, share of wallet, category leakage — all from data your panel already has access to, but has never shared before.

Customer Insights →
What Your Customers Get

Every answer gets richer

Whether it's a survey response or a panel member, Ario appends the behavioral truth.

01
Behavioral validation
Verify stated preferences against actual purchases. Price perception vs. actual spend. Brand preference vs. real purchase share. Stated frequency vs. true cadence.
02
Longitudinal context
1-5 years of purchase history per respondent. Brand switching trajectories, seasonal patterns, category expansion — the timeline behind each answer.
03
Cross-category intelligence
What else do respondents buy beyond your customer's category? Full basket composition, cross-category correlations, subscription patterns — insights surveys can't reach.
“I've been running surveys for 21 years. You're telling me I can add a Question 11 — everything that person actually bought on Amazon for the past five years?”
CEO, Enterprise Survey Platform
See It Yourself

See what Question 11 looks like

Connect your Amazon account and see your own purchase history extracted in seconds — the same data your survey respondents would provide.

Try it Now →